1960s Levi’s 501 Big “E” Jeans

Big “E,” Big Bucks: How These Vintage Levi’s 501 Jeans Sold for $2,040

Vintage denim isn’t just a trend—it’s a thriving collector’s market. And one tiny letter helped a pair of Levi’s jeans fetch over $2,000 in one of our recent sales.

The Power of the “Big E”

A pair of 1960s Levi’s 501 jeans sold for $2,040 through Alaska Premier Auctions, and the key detail that drove up the value? The legendary capital “E” on the red Levi’s tab.

Prior to 1971, Levi’s used a capital “E” on their red tabs. After that year, they switched to the lowercase “e” that’s now standard. To vintage collectors and denim connoisseurs, this seemingly small typographic difference makes a huge impact on value.

These jeans weren’t distressed relics from a gold mine or salvaged from a barn—they were in excellent condition with a clean, dark wash, original tags, and 100% cotton construction. Most importantly, they showcased that coveted Big E branding.

A Guide to Levi's Tabs

North Workshop: Guide to Levi's

Why It Mattered

This pair captured the attention of vintage clothing collectors and fashion resellers alike, proving that mid-century Levi’s—especially those with rare tag details—remain highly sought-after in the global denim market.

If you’re new to the Levi’s label game, tab typography is a major tell of authenticity and age. 

The article includes insights on our auction and a helpful overview of how details like stitching, tabs, and fabric content affect pricing in the vintage fashion space.

The Denim Market Is Booming

From denim dealers to casual collectors, vintage Levi’s are hotter than ever. And with pieces like this selling for thousands, it’s clear that small details—like the Big E tab—can mean big money.

Have Vintage Jeans or Clothing to Sell?

Think you’ve got a pair of old Levi’s in the closet or a collection of vintage clothing from a family estate? You might be holding on to something highly valuable.

At Alaska Premier Auctions & Appraisals, our specialists can help you authenticate, market, and sell your vintage items to the right buyers. We’re proud to connect collectors with timeless pieces like this one—and help sellers get top dollar.

Interested in consigning vintage clothing or collectibles? Reach out to us today.